Reviews are the new hot topic. With hundreds of third party website offering reviews of companies out there, consumers are not in short supply of reading what other people have to say. Many review sites have been around a very long time and has built up a somewhat large following. Express Flooring wants to join in on the movement.
However, we want to join in for other reasons than simply trying to gain traffic. Although some sites honestly desire real reviews to help the consumer they fall short in one major area...Validation! Almost ALL of these third party websites are just that. They have now way of follow up to validate the claims. Many allow "anonymous" users, or users with no background information so it is impossible to follow up and find out if the reviews are real or valid. They fall victim to internet spammers or disgruntled cowards hiding behind a fake user name.
We want to start the trend. We are taking web 2.0 to web 3.0 by offering REAL, VALID.....